#DrinkLocal: Debunking Dairy Myths With The Arizona Milk Producers
Consumers today want to know more about the food they buy, including where it comes from and how it is made. As they try to uncover these details, they often encounter misinformation about dairy products, which leads to confusion about whether to purchase them.
As a mom, it is important for me to feel good about the food choices I make for my family. Working for Arizona Milk Producers allows me to work on behalf of dairy farmers to help tell their story. It’s also given me a greater understanding of dairy’s benefits.
Bottom line: milk is naturally nutritious and one of the most tested food products you can buy! I’m excited to share with you the truth behind three of the most common dairy myths. Educating customers and clearing up some of the confusion they may be hearing can help grow your dairy sales.
Myth #1: Milk is a poor choice for people watching their sugar, fat, and calories
No matter which type of milk you prefer – flavored or unflavored - you can count on nine essential nutrients in every glass. Included in those nine essential nutrients are naturally occurring calcium and protein, something consumers are looking to add to their diets. This is something they can’t always find in dairy alternatives, such as almond beverages, which are often fortified or fall short on nutrients and vary between type and brand.
Also, it is worth noting that when it comes to children, those who drink flavored milk meet more of their nutrient needs, do not consume more added sugar, fat or calories; and are not heavier than non-milk drinkers. So, drink up!
Myth #2: If you want to eat local, your best bet is the produce aisle
Although many produce items are grown locally during parts of the year, milk is produced locally seven days a week, 365 days per year. The journey that milk takes from farm to store is about 48 hours and on average less than 200 miles. Another great thing you can feel good about is that almost every gallon of milk we purchase supports a local farm family because 98 percent of dairy farms are family owned. In Arizona, these local house brands can be found at your local grocer in half and whole gallons.
Myth #3: There are antibiotics in milk
Like most moms, I’m thankful for antibiotics to treat children when they have strep throat or an ear infection. As is the case with humans who seek treatment in a doctor’s office, antibiotics are used on dairy farms to treat cows suffering from an illness or infection and are crucial for dairy farmers to keep their herd healthy and happy. Cows that are being treated with antibiotics are removed from the milking herd, and her milk is dumped until she is no longer taking antibiotics and the antibiotics are clear from her system. Milk is tested multiple times on the journey from farm to store, so you can feel safe knowing that ALL milk purchased in the grocery store is antibiotic-free.
Don’t let these myth-busting facts stop with you; make sure you communicate this information to your customers! Arizona Milk Producers offers dairy food safety Q and A’s, and be sure to stop by our social media page to help you communicate dairy’s goodness to your shoppers. They’ll appreciate the transparency you provide them.
This guest post was provided by the Arizona Milk Producers.