This blog post is written by Mike Arce, founder and CEO of LoudRumor. Loud Rumor is an online advertising company specializing in services like SEO, PPC, and advertising for small businesses.
You face a ton of competition as a small businesses. Not only are you up against big corporations, but other local companies in your same industry as well. So getting your business known is crucial. That’s where marketing come in.
But you don’t need to be like a large chain store to market your small business on a bigger scale. Using certain online advertising strategies, you can gain tons of exposure at a very affordable price. Here’s exactly how we do it at Loud Rumor:
Content marketing sets you apart as an authority in your industry. You’ve probably heard that “content is king” when it comes to business. And it’s true. Content includes blogs, E-books, guides, videos, infographics, and so much more. When you write about your services or products, it allows you to highlight everything you know.
A blog, for example, isn’t just great for SEO purposes but it’s also an amazing way to get leads. So if you’re a dentist and you have an article “10 Best Oral Health Tips,” someone interested in oral hygiene will click to read. Once they do that, you’ve got them on your site. That’s where the magic happens. Hit them with a strong call-to-action (CTA) that encourages them to opt in to something (like your newsletter), call or email you directly, fill out a free report, and so on.
Once someone is entered into your email database, you want to continue that engagement. Most people actually prefer this: 69.7% of US internet users favor email as their main method of communication with businesses. But it’s also important to remember that different people subscribe and opt in for different reasons. Cater to that. A great way to do this is to create email lists through software programs like Infusionsoft. This allows you to tag people based on what service they’re interested in, whether they’re a cool or warm lead, and so on.
This way, you get to build drip campaigns that are built around each prospect or customer’s wants and needs. Continuing with the dental example, you might have lists based on interests in teeth whitening, Invisalign, dental implants, restorative dentistry… it goes on! You’re always in touch with patients and you avoid spamming because you only send what people want.
As a small business, you need to stand out on online. But before you do that… you need users to be able to find you in the first place. That means you want to rank when people search for your keywords, products, and services online. And since 75% of users never scroll past the 1st page of Google, it’s critical that your small business shows up.
That’s where Local SEO comes in. This is where you choose the keywords associated with your business and you conduct tons of competitor research to see what they rank for (so you can do better!). Local SEO also includes the following:
- On-Site Optimization
- Google My Business Listing (learn how to set this up)
- Local Citations and Directory Listings
- Blogging/ Content Marketing
- Social Media Profiles
- And so much more
For an in-depth breakdown of each of these factors, take a look at this free Local SEO Guide. It’ll make sure that you rank higher than your competitors, ideal clients find you online, and you make your mark in the online world.
Expanding on the billboard example, when you pass this ad while you’re driving, the only way to catch any information you missed is to turn your car around and pass the billboard again. But that’s pretty inconvenient. Retargeting is an online solution to that issue.
Retargeting tags people who visit your site and other landing pages. This way, when they leave your page and visit other websites, they start to see your ads. You stay on the top of their mind because you’re constantly in front of your website visitors! Here’s a thorough breakdown of how retargeting works.
These are only 4 of many strategies that allow small businesses to market themselves on a bigger scale. So if you have any questions on how to implement email marketing, retargeting, or any of the others, don’t hesitate to ask! I’m here to answer all your questions about how your small business can really grow and get more customers online.
This blog post is written by Mike Arce.
Mike Arce founded Loud Rumor, an online marketing company for small businesses that focuses strictly on new customer generation. Mike has spoken for companies like the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow.