Stories to the People : Creative Tucson + BRINK Come Together to Help Local Tucson Businesses

“Those who tell the stories, rule the world” — Proverb

Guest written by the team at Creative Tucson and BRINK.

With the power to tell stories comes the power to influence choice. The products and services we consume, candidates we elect, causes we support, connections we forge, and values we stand for are all heavily influenced by the stories others tell us. And those we tell ourselves.

If you are tasked with marketing your organization, this concept should be top of mind:

What is your story and how will you tell it?

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According to an Animoto survey, a whopping 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month. Whether distributed through your website, email, social media, advertising, or all of the above,

Video is the most dynamic medium available and typically best at getting people to stop and pay attention to what you have to say.

The problem with video is that good quality often requires considerable investment. Producers, DPs, camera operators, mixers, production assistants, equipment fees, travel fees, studio fees—it all adds up. Add in editing and post-production and it’s difficult to do anything without spending big.

For larger organizations this makes sense. A Super Bowl ad can cost a million dollars to produce—a big spend for a big stage. But smaller organizations often find video inaccessible, especially on a week-to-week or month-to-month basis to support their regular content marketing. You are faced with either learning how to do it yourself, or not doing it at all.

This is the problem we want to solve: bringing the power of video storytelling to the people of Southern Arizona.

We are Creative Tucson, a project developed by BRINK creative group, the City of Tucson and a number of community partners, to amplify the art, culture, vibrance, and innovation of our great city by providing the resources to build powerful content.

Our new “Pro Studio” offering is a menu of fixed fee, patternized approaches for videos filmed in our studio near downtown Tucson. You come to us with the concept and on-screen talent, we workshop it with you, then we produce, edit, and deliver a final video for you to use anywhere you please. So long as you stick to our patterns and make something of value to the community, you are guaranteed a high level of quality at a very accessible price point.

And hey, if you pride yourself on a DIY attitude and don’t want to hire us to do it, no sweat. We offer equipment, studio and editing bay rentals at below market rates so you can create to your heart’s content.

The best part is that the money you spend with Creative Tucson gets put back into funding our own storytelling initiatives. We use it to produce videos that spotlight Tucson and the artists and innovators that make it so damn special, including the great work of Local First Arizona and other community crusaders.

That’s our story and we’re sticking to it. What’s yours?

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