How to Drive More Traffic (and Revenue) to Your Website Episode 2
We are back with more tips and tricks for optimizing your businesses website traffic and revenue, generously provided to us by Alan Pressel of Powersite123.
More techniques are in no particular order (although the first is among the most important):
Have lots of links to other sites. This should be easy for you to do. Remember that the more relevant the links are to your site and your mission, and the more reputable the destination site, the more they will help you in the search engine rankings. Still, you should limit the number of outgoing links to 100.
Drive lots of traffic to your site. The more website visitors that visit your site through a particular search engine, the higher your ranking will be for that search engine. There are many techniques organizations can use to drive traffic to their sites, which we’ll discuss in a future post.
Measure site traffic. www.alexa.com is perhaps the best way of objectively measuring your website traffic. Ideally a small, local business or nonprofit should have an Alexa rank between 1 (which is best) and 500,000.
Use metatags. Metatags are pieces of html code that are embedded in your web pages and identify various attributes of those pages/sites to the search engines. There are at least 30 different types of metatags (some of which pertain to search engines), but only two you should care about:
Description metatag. This is a one-sentence description of your organization. Keep it brief (150 characters or less) and focus the important information at the beginning of the sentence, since only the first portion of the sentence may be displayed. For example, don’t use a description metatag like “XYZ is a 501c3 organization that has been serving the Minneapolis-St. Paul area for the last 45 years with a wide variety of services…” If the search engine visitor only sees the first part of this description, they will have no idea what you actually do! Be sure to include your most important keywords in your description.
Keyword metatags. These are phrases you’d like people to search on and then find your organization. You can view your site’s metatags by going to your home page, clicking “View” within your browser’s menu, then “Source”, and then using Edit/Find to find the word “keyword”. Here are some important considerations in your use of keyword metatags:
Many organizations don’t use metatags at all.
Don’t use metatags that are blank.
Don’t use old metatags. Many organizations create their metatags when they first build their site and then rarely or never update them.
Don’t use insufficient, general, or inappropriate metatags.
Make sure you use your metatags within the content, image tags, titles, headings, and body of their site. For example, if you use “autism” as a keyword metatag, but you don’t use the word “autism” in your site, it probably won’t help you at all – and you’ll probably be penalized for irrelevance.
Conversely, the more you use the word “autism” in your site, the more that metatag will help you.
In fact, the denser your use of keywords, the better. Ideally, the ratio of keywords (all together) to total words in your site content should be 5-20%.
Keep your keywords directly adjacent to each other in your content, if possible.
Make your keywords prominent – near the top of the page, in headings, and/or in bold or large font.
Don’t have metatags only on your home page. In fact, you can have different metatags on different pages of your site to drive traffic directly to those pages (e.g., specific programs, services, events, etc.).
HINT: There are numerous online tools, even from Google itself, enabling you to objectively assess which keywords are the best for you to use. You might even get suggestions for keywords you hadn’t thought of.
You should have a keyword that is in your website address. For example, if your address is www.yourorganization.org/autism , use “autism” as a keyword on that page.
Guest written by Allan Pressel of Powersite123 for the Local First Arizona blog series.