An Experiment in Fashion
Guest written by Laura Tanzer for Local First Arizona.
It started as an experiment.
I had not made clothes in over a decade, while I was working on my PhD at UA studying climate change in the School of Natural Resources. But that creative spark wasn't satisfied with just using my brain.
I needed to a MAKE something.
I was in the Greater Tucson Leadership program, which inspired me to take a leap. So, I made a wearable art duster and brought it to the next GTL meeting for some feedback. The response was overwhelmingly positive! I still had the talent.
I expanded the experiment, entered a few fashion shows, and then won designer of the year at Phoenix Fashion Week in 2016. That year I opened my atelier on Toole avenue.
The rest, they say, is history.
It has not been easy owning a business, especially a fashion design house, and more especially in Tucson. It would have been easier in NYC or LA or one of the other fashion-happy capitols in the world. However, I love living here, and I figured with global commerce and internet, I could make a go of it.
So, to make Tucson HQ work, I travel to other places to do trade shows to gain wholesale accounts, and art shows to gain retail clients. I am slowly building a national following. And, I am a bit stubborn. I think a less stubborn person would have given up by now.
And of course at this point,
I cannot think of doing anything else with my life.