How Pro Bono Work Can Help You Win Clients

National Pro Bono WeekNational Pro Bono Week is just around the corner- October 19-25th! Which is why Local First Arizona has partnered with the CO+HOOTS Foundation on their initiative to get more small business and independent contractors engaged in skilled volunteering. 92% of nonprofits say they do not get enough pro bono support. Did you know that small businesses make up nearly 50% of all skilled volunteers committed to the National Billion+ Change Pro Bono Pledge commitments?

As a small business owner, you may say think that pro bono work is daunting and time consuming, and that you don't have the resources for it. However, pro bono work comes with Here are just two ways that pro bono work can help your small business win clients:

1. Pro Bono Builds Market Share: 86% of Americans say they are likely to switch from one brand to another that is about the same in price and quality if the other brand is associated with a social or community cause. (Source: The 2004 Cone Corporate Citizenship Study)

2. Pro Bono Builds Brand: Publicity garnered from pro bono activities is less likely to be viewed as self-serving than traditional advertising. (Source: Making the Business Case for Pro Bono, The Pro Bono Institute, 2000)

pbw14_logo_orangeThis year, Phoenix has jumped into the forefront nationally by engaging in a variety of activities to pull in support from the local business, entrepreneur, coworker, and retired community to bring skilled volunteers to local nonprofits!

Downtown Phoenix Inc, will be hosting all of the events at their Downtown Engagement Lab at Arizona Center. The events are supported by a coalition of organizations including: Arizona Business Volunteers for the Arts, Hands on Greater Phoenix, Experience Matters, Local First Arizona, CO+HOOTS Foundation and of course the AZ Nonprofit Alliance.

We are seeking skilled volunteers in the areas of:

  • Marketing
  • Technology
  • Graphic Design
  • Board Leadership
  • Finance
  • Legal

All of the nonprofits who sign up to receive services will be provided with information on how they can partner with your business to make your service a WIN WIN for the community and your brand.

Space is limited so be sure to sign up early! Find out more information at: