Press Release: Mesa Cash Mob Alert!
Local First Arizona
Lo Fi Coffee
METRO Light Rail
CASH MOB ALERT:
Local First Arizona Sponsors Mesa Cash Mob
with Lo Fi Coffee
Friday, June 29, 12pm – 1pm
Mesa, Arizona (June 15, 2012) – Local First Arizona (LFA) is collaborating with fellow LFA member Lo Fi Coffee and METRO Light Rail to host a cash mob in downtown Mesa. The cash mob is a fairly recent phenomenon, having grown from the desire to show support for small, independent businesses. The idea is simple: gather a large group of people to descend on a business in a short time span, and have each person spend $10 - $20 in cash at that business.
“It's like a cash injection for a small, independent business,” says Kimber Lanning, Director of Local First Arizona. “Our goal is to bring the community together to support these great local businesses.”
“I am excited to help bring this concept to Downtown Mesa,” said Sam Clark, owner of Lo Fi Coffee. “Introducing consumers to new local businesses through this fun and innovative concept is a great way to inspire pride in our downtown area.”
“It will certainly place a spotlight on the business community,” said Gary Flunoy, Business Assistance Specialist for METRO light rail. “We are always looking for ways to support local businesses like Lo Fi Coffee, as we head into construction for the Central Mesa light rail extension. The cash mob is a new and creative way to do that.”
Construction is underway for the Central Mesa light rail extension, which will travel east on Main Street from Sycamore to Mesa Drive and include four stations and a park-and-ride facility. The extension is expected to open in late 2015, ahead of schedule.
Local First Arizona is planning a series of cash mobs in preparation of their annual summer event, Independents Week (July 1-7, 2012). Independents Week is a week-long celebration of independent businesses across the state of Arizona, where consumers will be able to use the Golden Coupon at participating LFA member businesses to receive 20% off of purchases. Golden Coupons will be distributed to participants of the Mesa cash mob to use in the following week. A cash mob is also being planned for Glendale, where Golden Coupons will be distributed as well.
For more information on Independents Week and to see a list of participating businesses, visit www.localfirstaz.com/independents-week.
What: Mesa Cash Mob sponsored by Local First Arizona
When: Friday, June 29, 2012, from 12:00pm – 1:00pm
Where: Lo Fi Coffee, 105 West Main Street, Mesa, AZ 85201
Rules: (1) Bring $10 to $20 in cash to spend at Lo Fi Coffee
(2) Remember to pick up a Golden Coupon to use at participating businesses during Local First Arizona's Independents Week
(3) Have fun!
About METRO Light Rail
METRO is responsible for the development and operation of the region’s high-capacity transit system. The first 20-mile light rail line opened December 2008 and served 13.2 million riders in 2011, exceeding the prior year by four percent. METRO serves an average of 40,000 riders per weekday. It is also planning for six extensions that will create a 57-mile system by 2031.
About Lo Fi Coffee
Lo Fi Coffee opened up with a bang in late spring of 2011 and began by offering great drinks and great atmosphere to the Downtown Mesa community. Lo Fi Coffee's goal is to provide a great atmosphere for up and coming independent and singer/songwriter bands both national and local. Lo Fi Coffee will work to encompass spoken word, poetry and even public speaking circuits! Their coffee is locally roasted by Xanadu Coffee Co in Phoenix, Arizona.
About Local First Arizona
Founded in 2003 by Director Kimber Lanning, Local First Arizona (LFA) is the largest dues-paying alliance of independent businesses in the country, working to strengthen communities and local economies through supporting, maintaining, and celebrating locally owned businesses throughout the state of Arizona. LFA educates citizens, stakeholders, business leaders, and legislators about the significant environmental, economic, and cultural benefits of strong local economies. Visit www.localfirstaz.com for more information and a directory of locally owned businesses.