ARIZONA GOOD BUSINESS with Evan Norris of Credit Union West and Eric Bailey of Bailey Strategic Innovation Group

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Local First Arizona is back with the second installment of Arizona Good Business! Each episode, we dive into the questions concerning our business community and ask, “What is good business? What are local businesses doing to build a better Arizona?”

Join Arizona Good Business Radio to hear from local companies who are:

  • Centering purpose at the forefront of business

  • Creating social well-being for the community

  • Prioritizing sustainability and positive environmental practices

  • Growing strong company cultures through building authentic teams

  • Ensuring diversity, equity, and inclusion are involved in all business decisions

Arizona Good Business Radio features local business leaders that are redefining what it means to do good business.


Established in 1951, Credit Union West serves more than 69,000 members and is the watchful steward of $714 million in assets. As a member-owned, not-for-profit organization, the credit union not only provides members and neighbors the resources to achieve and maintain financial health but also gives back to the community, actively supporting non-profits that serve the military, veterans, first responders, their families and others.

Membership is open to anyone who lives, works or worships in Maricopa and Yavapai counties. Credit Union West has earned the highest 5-star rating from Bauer Financial, Inc., was named Air Force Credit Union of the Year in 2018 and is a 7x Top Company to Work for in Arizona honoree. The credit union is federally insured by the NCUA.

Evan Norris has overseen the community outreach at Credit Union West for the past 5 years. He prides himself on creating impactful partnerships with a wide range of community organizations. His efforts are built around the credit union’s focus on military, veteran and first responder groups, educational establishments, healthcare institutions, and local non-profit organizations.

Driven to put tools and resource paths in the hands of community members, he works to find creative solutions that will inspire individuals to achieve success through sound personal finances.

Follow Credit Union West on LinkedInFacebookTwitter and Instagram.


Bailey Strategic Innovation Group is one of the fastest growing consulting firms in the west coast of the United States. Our methodology defies typical consulting. We work to leverage your organization’s most powerful resource, its people, as we help you move forward in ways that you may have thought impossible.

People often believe that leadership must focus on either organizational culture OR business strategy; this is one of many false-dichotomies we debunk. Our experience has shown us that those who are truly successful do both. We exchange the divisive ‘OR’ for the inclusive ‘AND.’

Eric Bailey is the co-founder and president of Bailey Strategic Innovation Group.

He has a uniquely diverse set of experiences, including: helping future NFL Hall-of-Famer Larry Fitzgerald pet a rhinoceros; teaching dozens of young children to ski; changing the strategic course of cities across the country; jumping out of an airplane with his wife; flying an F-16; and chatting with LL Cool J on the campus of Harvard University. Eric understands that no matter what life puts in your path, there are lessons to be learned or stories to be told.

Connect with Eric on LinkedIn and Twitter.



Thomas Barr is the Executive Director for Local First Arizona, the largest coalition of local businesses in North America. He advocates for a strong local business community that contributes to building vibrancy, equity, and prosperity across the state. A proud Arizona native and graduate of Arizona State University,Thomas leads the business coalition of Local First Arizona by advocating for the economic and cultural benefits provided by building strong local economies.

Thomas steers the strategic direction of LFA’s major programs and initiatives as well as the engagement of over 3000 businesses across Arizona. As Executive Director, Thomas guides a team of statewide senior directors overseeing the execution of LFA’s communication strategy, major initiatives and key partnerships, as well as the collaboration of over 30 staff implementing work in entrepreneurship programs, small business advocacy, local food initiatives, sustainability, urban development and community building.

He frequently speaks to groups locally and nationally, presenting the impact of Local First Arizona and the importance of local economy work in building prosperity.

Outside of Local First Arizona, Thomas has participated in volunteering his time to many causes and organizations throughout the Valley including Young Nonprofit Professionals – Phoenix, Equality Arizona, Alliance of Arizona Nonprofits, Arizona Commission on the Arts, Heritage Square Foundation and Phoenix Legal Action Network. Additionally, Thomas is a 2018 Phoenix Magazine 40 Under 40 honoree, alumni of Arizona Leading for Change, and current participant in Valley Leadership Institute’s 40th cohort.

Connect with Thomas & Local First AZ on LinkedIn and Twitter.

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