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Solutions to Rural Development Webinar

Solutions to Rural Development: A "Refresh" of the National Main Street Framework - Part Two

Click here to register for this free webinar.

What was covered during Part One?

Ms. Lani Lott, of Arizona Downtown Alliance, provided an introduction of the refreshed National Main Street approach - "Community Transformation Strategies" and outlined next steps for how communities can start to define their vision, assets, and economic opportunities. Mr. David Crummy, Founding Member, of RAILmesa: Retail, Arts, Innovation & Livability, discussed how small-scale, achievable public art projects can have large-scale impact and Mr. Eric Vondy, of Preservation Incentives Programs Coordinator/State Historic Office of Preservation/Arizona State Parks, summarized the importance of preservation to a community's economic and community development strategies. 

Click here to listen to Part One.

What to expect during Part Two

Part Two of the series will introduce three rural communities and highlight the various of programs and projects they are utilizing in their downtown cores to foster a stronger sense of place, create an entrepreneurial culture for retaining and attracting business interests, and targeting promotions and events to attract various audiences to downtown throughout the year. 

Attendees of this webinar will learn:

  • What AZ rural communities are currently implementing the new four-point approach

  • How to implement these new approaches in your community

  • Where to find resources to support downtown revitalization efforts

The goal of this webinar is to generate conversation, address issues, and facilitate solutions. 


Lani Lott, Arizona Downtown Alliance -  Lani has over 20 years’ experience in the field of downtown development and economic revitalization working with local governments, Main Street programs, redevelopment agencies, business associations, chambers of commerce, business improvement districts, community development corporations, downtown organizations and other non-profits throughout the Southwest. 

Lara Serbin - has had continuous involvement in the design and construction industry since 1995, and has worked in all phases of project management, programming, design, and construction administration. Lara has particular interest in concept design with respect to cost efficiency and energy conservation.

Jennifer Evans, Management Analyst - Jennifer previously managed the Florence Main Street Program for 13 years and has worked with the Board of Directors to build a comprehensive strategy for revitalizing downtown Florence. Currently, she is the Management Analyst to the Town of Florence, and is particularly interested in helping small businesses build a strong knowledge base in business operations, marketing, and finance to enhance their chances for success. 

Rina Rein, Director of Casa Grande's Main Street Program- brings over 20 years of community development and marketing experience. She has participated on the planning teams of award-winning master-planned communities. In 2003, Rina started Rein Consulting. Since 2012 Rina has been the Director of Casa Grande Main Street and promotes a collaborative approach toward building a vibrant downtown community.