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Perfect Pitch: How to leverage business stories in the media (Phoenix Workshop)

  • BBB Phoenix 1010 East Missouri Avenue Phoenix, AZ, 85014 United States (map)

Have you ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good things to be said about a company to drown out just one negative impression. So, how can you build up your positive stories?

PR expert and LFA member, Josh Weiss of 10 to 1 Public Relations has built a career generating positive impressions for clients in the media. He is sharing his "secret sauce" tips with you to identify and promote positive stories for your business to news media, influencers, and customers.

What we’ll cover in this presentation:

  • Recognize six new story opportunities that you’re currently doing

  • Understand how to share your story with reporters

  • Build confidence being in the news - and on the news

  • A guaranteed news story that will take you less than five minutes to create

Event Details:

When: Tuesday, August 27 from 6PM - 7:30PM
BBB, Phoenix: 1010 E Missouri Ave, Phoenix, AZ 85014
$20 per member; Free to attend to all Legacy Partners and Connected Members

This workshop is open to current members of Local First Arizona. Questions about membership? Contact us at: [email protected]

Register below:

Legacy Partners and ConnectED Members email [email protected] to RSVP.

Josh Weiss 2019 with crossed arms.jpg

About our presenter

Before launching 10 to 1 Public Relations in 2012, Josh Weiss served as the national Director of Public Relations for Rural/Metro Corporation, and as the national Communications and Public Affairs Director of American Traffic Solutions. He believes it takes 10 good things to be said about a company to equal one bad, so companies need to build up their “good will bank” to protect and inoculate themselves. Full bio at

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