The Milliennial market may not be new, but there’s more to knowing about this generation than memes and minecraft. Miillennial buying power today has reached $200 billion annually, so whether you are from Gen Y or you’re trying to reach this demographic, crafting a strategic marketing plan takes more than a couple of posts.
Local First member, Millennial Marketing has centered its expertise around bringing strategic marketing and modernized consumer theories that will position you to be more effective in promoting your business to Millennial Consumers.
This presentation will share proven consumer theories and research that supports the methodology behind Strategic Marketing to the digital natives. Leave with tangible and applicable next steps and a greater understanding of how Millennials explain and describe their motivations, engagement patterns and gratifications as consumers.
Even if Millennials are not your target market, no worries, Millennials are the hardest generational cohort to attract so our takeaways can be applied to any overall marketing strategy. Our goal is to provide insight to help businesses with Branding, Lead Generation, Retention and Referral.
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About our presenter:
Dr. Anissa Villegas has a Doctorate in Business Administration with Emphasis in Marketing. Her published dissertation was trailblazing research on the Influences of Gamification on Millennial Consumers as well as several empirical articles on Millennial’s consumer behaviors, strategy-driven marketing and game-based marketing. Through her extensive research, Anissa modernized the 1960’s Uses and Gratifications (U&G) theory and created a hybrid of U&G with the 1990’s Bartle taxonomy of player types in order to identify theoretical essentials of Branding, Lead Generation and Retention of the digital natives. She calls it, “The Millennial Realization Consumer Theory”. As a self-proclaimed “research nerd,” Anissa is a content expert with local universities on a wide range of marketing topics and serves on research committees to add to the body of knowledge on marketing research. Anissa is the Chief Strategist Officer of Millennial Marketing AZ, a local full-service marketing agency that offers comprehensive