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LFA Business Coalition Webinar: From Failure to Success With Your 2017 Content Marketing

From Failure to Success With Your 2017 Content Marketing

Have you been “doing” content marketing for a while now but not seeing substantial results? The reason why comes down to one simple fact: you’re making some key mistakes which are preventing you from being successful.

Join Quinn Whissen, Director of Content Marketing, for a session that will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a “trough of disillusionment.” Learn how to combat downslides in your 2017 content marketing program and learn effective ways to revamp your strategy, including:

  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • The magic of adopting a Hub & Spoke content model
  • Why search engine optimization is more critical than ever

Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.

Register Below to Save Your Seat:

What to expect: Our webinars are designed to help local businesses remain competitive and growing in an ever-changing market. As part of your Local First Arizona Business Membership benefits, you have access to our webinar series as well as recordings library. Each webinar costs just $8 and are open to current members only. Questions about your membership? Contact us: [email protected]

Note: All webinars are open only to current members. 

About Our Host: 

Quinn Whissen is the Director of Marketing for local internet marketing agency, Vertical Measures. She has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating digital marketing that drives results. She teaches internet marketing workshops around the country, and speaks regularly on topics of unconventional marketing, the importance of content, design, and social engagement. She is also the co-founder ofThis Could Be Phoenix, an urban awareness group that promotes the revitalization of Downtown Phoenix.