If content is king, then story is the kingdom’s sorcerer. It’s where the magic happens. Leaders and communicators who master the art of story marketing have a decided advantage over those who don’t.
Story marketing is a strategic marketing approach that creates a brand experience through audio, visual and immersive storytelling whereby the customer becomes the center of the story to drive profitable engagement.
By “customer” we mean any audience – c-suite executives, employees, buyers of your product or service, vendors, shareholders and stakeholders – who you need to buy into your story to advance your mission further, faster.
In this highly interactive “how to” workshop, Park Howell promises to re-ignite within you the one true superpower well all posses – storytelling - to help you nudge the world in any direction you choose. You will:
• Understand why story marketing is more important now than ever to rise above the noise of the Attention Economy, connect with customers and move them to action
• Learn how to use the proven Story Cycle system to craft and tell compelling business stories that sell
• Apply the narrative method to your personal and/or professional brand to increase your influence, develop leaders, grow sales and expand your business
Park combines his 30 years in advertising, 20 years running his own agency, and the past 10+ years steeped in story marketing to help you own any room: from the boardroom to the break room to the chat room to the living room. Story on!
Are you a sustaining member and ConnectED member?
Email: [email protected] to register.
MEET YOUR PRESENTER
Park Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He helps purpose-driven business leaders clarify their story to grow revenue and amplify their impact from such international brands as Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.