How to Grow an Audience: On-line, On-site & On-target
Cost: $8 pre-pay, $10 at-the-door
Note: Open to current Local First members only.
Learn what every business leader should know about loyalty and customer engagement in an entertaining presentation that pulls back the curtain on the practice of professional client-building, delivered by an accomplished expert in theatre & arts-marketing.
All the world’s a stage – your stage! Your customers are the audience and you are the director of their journey – from attention, commitment and anticipation to arrival, experience and encore.
Quality and value is the bare minimum of what your customers expect. To be an audience is to crave being captivated, entertained and transported. You possess that dramatic opportunity! It’s time to give them what they want and keep them coming back for more.
Discover the foundation of passion and purpose that will have your customers rising to give YOU a standing ovation!
What you will learn: Learn an actionable framework to drive passionate customer relationships on-line and in-person, including:
> 4 powerful ways to determine what your customers really want,
> 5 specific strategies to transform customers into audiences,
> 20+ practical ideas to invigorate the quality of your customer engagement.
Emerge as a champion of audience engagement, ready to apply a cohesive framework to attracting new customers; deepening existing relationships, cultivating customers for the future and expanding your customer base.
About our presenter:
Matt Lehrman, of Audience Avenue LLC, is an Audience & Customer Experience Strategist who specializes in helping companies see themselves from their customer’s perspective. His career spans sales, marketing and executive positions in real estate finance, banking, legal services and the arts & cultural sector (including as the Founder & Executive Director of Alliance for Audience/ShowUp.com).