CHESWORTH Films is launching RacingArizonaLIVE this weekend - an interactive game show adventure that takes contestants on an exploration of Arizona. This year’s inaugural race will take place this weekend on June 3 and 4.
How it works
The RacingArizonaLIVE crew has selected six teams to go on six separate adventures around Arizona. Each team will need to go LIVE on Facebook, or have the options to post the pictures and videos to show what is spectacular about Arizona in each audience-chosen location.
The finish line of the adventure will be at Phoenix's Bliss/Rebar (905 N 4th St) on Sunday, June 4 at 8:00 pm. The winning team will be decided by likes, hearts, and shares on their Facebook posts - not on when they finish the race.
RacingArizonaLIVE has three simple rules:
- Nothing illegal
- Nothing immoral
- Nothing unkind
Brought to you by the "King of Facebook LIVE"
Webbie Award-nominated filmmaker Mike Chesworth, whom OH Partners proclaimed "The King of Facebook LIVE," is the creator of RacingArizonaLIVE. Chesworth created many projects that have gone viral - including a dog quinceañera and the HOT Car Challenge with PeTa and Arizona Cardinal Tyrann Mathieu to show the danger of locking a dog in a car on a hot day.
RacingArizonaLIVE is the next phase. Chesworth formulated the idea for this project in Bali, Indonesia, where his Facebook followers chose to send him in a choose my adventure experiment utilizing Facebook LIVE. He realized not everyone can jump on a plane, but anyone can explore their own state.
This race was created to remind people to get outside and play
May 2017 marks 21 years that Chesworth has been making films of other people’s events. He now feels it is the time to expand into creating and promoting his own events.
RacingArizonaLIVE is sponsored by Arizona State Parks and Trails.