As a business owner, you may be intimidated by the thought of advertising. If you think you don't have the time, resources, or staff to dedicate to advertising, think again! If you want to reach your target audience, expand the reputation of your business, bring in more clients or customers, then you should consider advertising with a local media company. SEE ALSO: 27 Summer Advertising Specials for Local First AZ Members
If you're not sure where to start, our simple 5-step plan below will help local businesses get the most out of their advertising campaign:
1. SET A GOAL
The most important thing you can do before setting out on an ad campaign is to set a goal. Are you looking to build awareness, promote an event, direct people to a website, or sell a product? What is it that you are specifically looking to accomplish with your busienss, and how can an advertising campaign help with that? Whatever your goal is will dictate what your advertising campaign will look like.
2. SET A BUDGET
Knowing what your budget is can help you narrow down the best avenues for your advertising campaign. If you have a more restricted budget, you'll want to consider less expensive advertising avenues like print publications rather than a television commercial.
3. FIND YOUR AUDIENCE
Get the most out of your advertising dollars by first deciding what audience you want to reach. Once you know what your goal is, decide what audience will be most likely to help you attain that goal. By deciding who your audience will be before you plan your advertising campaign, you're more likely to achieve a greater impact with your campaign. What audience would be best to target to achieve your goal?
4. MATCH YOUR AUDIENCE TO A LOCAL MEDIA COMPANY
Local media companies are the experts in niche marketing, and there is a local publication, website, radio or television station for just about every demographic and interest. Check out Local First Arizona's media partners to see if one is a good fit for you. Most will have media kits that describe their distribution and their audience demographics so that you can find a perfect match.
5. DETERMINE YOUR MESSAGING
Now that you know your audience, craft your message to match the language and appearance of the media company to best appeal to their readers, listeners, and viewers. Your advertisement will have a greater impact overall.
With these five steps, you're bound to experience success with your advertising campaign! Plus, we've rounded up some great local media partners who are offering exclusive discounts and offers just for Local First Arizona members. Act quickly to take advantage of these great offers!
If this all sounds like a lot to handle, you can also choose to hire a local advertising agency, graphic designer, internet marketing, or marketing and branding company to help you craft the right message for your advertising campaign. Spending the money up front on a professional may help your advertising dollars have a wider reach. Also, be sure to check out the many other local magazines and periodicals, newspapers, television stations, and radio stations who market to a variety of audiences around the state.