Pitching to the Media Workshop held in Prescott

PrescottWorkshop2On Monday, March 2 Local First Arizona staff ventured to Prescott for a workshop for the community's locally owned businesses. The workshop, titled Working Collaboratively to Pitch to the Media, was hosted by the Prescott Downtown Partnership, the Prescott Area Lodging Association and Local First Arizona and was held at the Hassayampa Inn. About 25 local business owners participated in the workshop, and representatives were also present from the City of Prescott and the Prescott Chamber of Commerce. Local First Arizona member Tony Felice, of Tony Felice PR & Image Management, talked about how local businesses can band together to pitch stories and tell the tales of what makes their communities great.


Prescott has a leg up on many other small towns nationwide - it was ranked third on Trip Advisor this past month as a town you need to visit and it's also been recognized as one of the top communities to visit by Travel and Leisure magazine. The signature Courthouse Square is unique to Arizona towns, and the notorious Whiskey Row has attracted tourists for years as well. However, as the business owners discussed, Prescott has so much more to offer: clean air, outdoor recreation experiences, antiquing, a wide variety of amazing and unique local businesses, history and heritage, arts and culture and more!

The business group worked with Tony Felice to brainstorm all the unique assets that could attract tourists and locals to visit and engage more in the local business community. Mr. Felice then worked with Local First Arizona director, Kimber Lanning, to help the group craft different statements that would be ideal to pitch to media outlets in order to better tell their story.

Nancy Hinson, of the Grand Highland Hotel, enjoyed the hands-on workshop with the other business members and with Local First Arizona, saying "I really enjoyed your seminar and love the thought and energy behind Local First."


We at Local First Arizona appreciate the thought and energy of this group! We look forward to our next workshop, and to our next mixer in Prescott, which will be held Thursday, March 26 from 5-7pm at Watters Garden Center. Found out more and RSVP here.