Yes, it's time to start thinking about the holiday season! If you want your business to stand out from the rest, you'll need to start planning your holiday advertising campaign now. To reach Arizonans this holiday season, think local with your advertising! Local media companies can really help you reach the audience you're looking for this holiday season. Here is our 3-step plan for local businesses to get the most out of their holiday advertising campaign:
1. FIND YOUR AUDIENCE
Get the most out of your advertising dollars by first deciding what audience you want to reach. By first deciding who your audience will be before you plan your advertising campaign, you're more likely to achieve a greater impact with your campaign.
2. MATCH YOUR AUDIENCE TO A LOCAL MEDIA COMPANY
Local media companies are the experts in niche marketing, and there is a local publication, website, radio or television station for just about every demographic and interest.
3. DETERMINE YOUR MESSAGING
Now that you know your audience, craft your message to match the language and appearance of the media company to best appeal to their readers, listeners, and viewers. Your advertisement will have a greater impact overall.
With these three steps, you're bound to experience success with your holiday advertising campaign! Plus, we've rounded up some great local media partners who are offering exclusive discounts and offers just for Local First Arizona members. Act quickly to take advantage of these great offers!
Are you really looking to have a big impact this holiday season? You can also hire a local advertising agency, graphic designer, internet marketing, or marketing and branding company to help you craft the right message. Also, be sure to check out the many other local magazines and periodicals, newspapers, television stations, and radio stations who market to a variety of audiences around the state.