LaneTerralever has taken its commitment to helping drive growth in the local economy to a new level. The advertising and digital strategy giant, with clients such as the Arizona Super Bowl Host Committee and Arizona Lottery, recently gifted Localist cards to each of its 120 employees. The corporate gift is an effort to help its employees familiarize themselves with local businesses and to empower employees to impact the downtown core with their collective spending. The gifts were distributed at their recent quarterly meeting, sponsored in part by Heard Museum, Quench Fine Wines and San Tan Brewing Company.
The recent merger of E.B. Lane and Terralever, both Arizona-based companies, created LaneTerralever last year and relocated all employees into the Lane campus in downtown Phoenix. The result moved a large group of workers from Tempe to Phoenix, many of whom were not familiar with the local business community in the area. The Localist cards were seen as an ideal way to not only embed LaneTerralever employees into the fabric of downtown Phoenix, but also to help them actively contribute to a vibrant, thriving city by supporting the creative entrepreneurs around them. “As residents of this fantastic state, we are proud of our community and accept it as our responsibility to support our fellow businesses said Chris Johnson, LaneTerralever President of LaneTerralever. "Enrolling all of our employees in the Localist Program gives us an amazing opportunity to build connections with the local community, provide our team with VIP access to their services, and ultimately support the tremendous businesses that call Arizona home," he said. The company distributed the Localists cards at their recent quarterly meeting held at Heard Museum in downtown Phoenix.
The corporate purchase of Localist cards is the first of its kind for Local First Arizona's newest membership program aimed at helping individuals get unique experiences at locally owned businesses. "It shows that LaneTerralever understands the importance of not only supporting locally owned businesses, but they also understand that getting to know the people who run these businesses, engaging with them, is key to helping the economy grow," said Kimber Lanning, Executive Director of Local First Arizona. "Creating positive relationships with the people you do business with will ultimately create more business for everyone. The impact will be very noticeable and we hope more businesses commit to make the same impact Lane Terralever has."
The Localist Membership of Local First Arizona is $20 per year and is open to anyone who wants to connect with their local business community. Localists get unique, behind the scenes opportunities, along with discounts and specials at locally owned businesses state wide. Past Localist opportunities have included exclusive early-bird access to Devoured Food + Wine tickets, private chef demos and menu tastings, tours of distilleries, brewing facilities, shopping & dining tours, and even special access to meet the elephants at the Phoenix Zoo. Those interested in corporate gifts of Localists cards can contact Margaree Bigler, Localist Program Director at [email protected]. For an up to date list of Localist activities, bookmark the Localist calendar of events and sign up for the Local First Arizona's newsletter.