This year's Tianguis Fuerza Local was a huge success, drawing over 1,000 attendees to enjoy the festival and visit with the more than 40 vendors and local businesses. The Golden Gate Community Center at 39th Avenue and McDowell Road was a great venue to host the festival, with rows of tents lining its parking lot housing the many local business vendors. From hair salons to photographers and from local credit unions to restaurants, a wide variety of local businesses were represented.
"The word Tianguis means an open air market or bazaar, which we thought was a perfect word to describe our annual festival," said Carlos Velasco, Director of Fuerza Local. "This kind of event is a great way to celebrate Latino culture in Phoenix and connect individuals to the local businesses in their community. It was great to see how much this event grew from last year, and we are already looking forward to next year's event."
At the festival, attendees enjoyed an array of activities offered by the local business vendors. P1Kids offered an obstacle course for kids, Fuga Energy was sampling their energy drink, La 15 y Salsas offered samples of their mole sauce, many vendors were offering prizes and giveaways, and there was a raffle with a grand prize of a 40-inch television, along with much more! There was some great live entertainment, and even a few officials from the Phoenix City Council dropped by to enjoy the day. "What Fuerza Local is doing for the community is great, supporting local businesses is so important," said a spokeswoman for Laura Pastor's office.
Founded in 2012 under the Local First Arizona umbrella, Fuerza Local works to spread the Buy Local message to the Spanish-speaking community and support Latino-owned local businesses. Fuerza Local is in the community on a regular basis working to spread this message. They also run the Fuerza Local Accelerator Program that works with a select group of local business owners over six months to help them gain important skills and insights for successfully managing and running their businesses. To keep up with Fuerza Local (and to check out more pictures from the even), follow them on Facebook.