Survey Finds "Buy Local" Campaigns Boosted Holiday Spending at Independent Stores | The New Rules Project

From The New Rules Project: Another report showing that during the 2007 holiday season, "People made a special effort to shop locally and were vocal about their support," one retailer commented. Another reported: "Our customers are responding to hearing this message both locally and nationally."

As major chains report weak holiday sales, a nationwide survey of 1,382 independent retailers has found that a desire to support locally owned businesses is emerging as a factor in people's shopping choices.

More at: Survey Finds "Buy Local" Campaigns Boosted Holiday Spending at Independent Stores | The New Rules Project.