Deals | iPhone App | Members | Local First Arizona

The concept behind mobile deals is that they are unique, limited time sales offered by your location for a short period of time. The limited time nature of the sale will drive customers to act within a specified time, and the local, accessible nature of the sale will further inspire consumer response. However, this function is not limited only to discounting items. Feel free to run a deal as anything you see fit to connect with your customers. Maybe your personality is part of your branding; in this case you could use the deal content to engage your customers how you see fit.

Features

Deals on Demand (Real-time deals): These are deals that you can push out to consumers when you want to drive traffic in a short window of time (1 – 12 hours). You can use this option to fill seats during a slow lunch, reach the crowd of people leaving the ball game, bring in foot traffic when there is an event nearby, or to meet any other short term need that may arise for your business.
Week-Long Sales: These sales are a bit longer in duration and can run anywhere from one day up to an entire week. This feature is perfect for businesses looking to move a certain type of merchandise over the course of a week, or looking to run longer-term sales that coincide with product launches, events, and other scenarios.
Monthly Promotions: This option is for the business that has a longer-term message that they want to communicate to people (1 week – 4 weeks). The call to action for a user is not as high, but if there is a solid underlying value proposition (great discount, unique service, highly recommended, etc…) then this option is a good one. We encourage businesses to run shorter-term deals whenever possible, however.
Events: The event option is perfect for advertisers that have activities going on at their businesses. From live jazz and book signings, to full-blown concerts and home shows, HyLo’s event dashboard makes broadcasting location-based, real-time events to local consumers a reality. For management purposes, you can easily input and control the events that are occurring at any business as well.
Location-Based Directory: The Local First Arizona member directory is now synched (on a regular basis) with HyLo’s platform. This means that your business is now viewed in your new mobile application as well as in the online directory. In this directory listing, consumers can view custom images, deals, events, and content that can easily be managed.

Below are a few examples:

An Event in your Area:

The ballgame at Chase Field just let out, and you’ve got a large, nearby crowd that you can reach with a limited time deal. Through the easy-to-use dashboard, you’ll be able to create a unique dinner or drink special that is offered to the crowd leaving the game. And through our promotion of the app and you telling your customers to check the application when they’re in your neighborhood, you’ll be able to reach the local crowd with a specific, limited time deal.

Morning Rush-Hour Special:

Let’s say you’re a local coffee shop or restaurant. Thousands of potential and regular customers pass by your business on a daily basis every morning. Once you’ve informed customers to check your mobile, location-based application, when they’re passing by your business they’ll now be able to access your daily morning coffee or breakfast specials that you’re offering. By changing the sale on a daily basis, you’re now able to continually bring in customers with unique deals, and attract a new customer base by creating a buzz with uniquely accessible promotions.

Need to Sell Inventory Today:

If you’re a retailer and you’ve got to sell a certain amount of inventory to make room for a new shipment of widgets, this mobile app is your tool. Based on the immediate needs of your business, you can create numerous sales for limited time periods that will be offered to local customers (ex: 80% off widgets for the next 4 hours). Having already told customers to check out the application when they’re in your area, you’ll be able to reach nearby consumers with limited time deals, unique to your store, during that period of time.

Examples of How to Run Deals

So what Are Mobile Deals?

Features

Below are a few examples:

An Event in your Area:

Morning Rush-Hour Special:

Need to Sell Inventory Today: