Webinar - How to Leverage Your Business for the Holiday Season

This webinar is part of the series Generating Solutions for Rural Development presented by the Arizona Rural Development Council. 

In this upcoming webinar, you’ll learn actionable tips and insights to help you make marketing magic during the crowded and fierce holiday shopping landscape.

Attendees will learn:

  • How to tell an engaging story about “buying local” during the holidays
  • Tips to encourage customers to purchase in-store vs. online
  • Why the holiday season can also be a golden opportunity for service providers, not just retailers
  • The pros & cons of holiday marketing in various channels from print to radio to direct mail

About the Presenters

Matthew Clyde (@matthewclyde) began his creative career at the age of 19 when he received the Sundance Institute’s Young Writer’s Award. The experience launched his creative career, which has taken him on creative assignments from New York to Costa Rica, Europe to Hawaii. Over his diverse career, Matthew has worked in Fortune 500 organizations, small start-ups and prestigious New York ad agencies. In 2005, Matt launched Ideas Collide, Inc., a digital marketing firm that serves clients worldwide including brands such as Paul Mitchell, Intel, Vitamin Water and Best Western Hotels & Resorts. In 2013, the Phoenix Business Journal named Matthew to the “40 Under 40? list of influential business leaders in Phoenix and HSMAI recognized him on its list of “Top 25 Minds in Sales & Marketing.”

Matthew serves on the Marketing Advisory Board for HSMAI and is the past-chair of Phoenix’s Valley Young Professionals group. In addition, he donates time and services to Little Kids Rock, Phoenix Children’s Hospital and other non-profits. His passion for life can best be seen through the adventures he experiences with his wife and three children.

Kendall Crever is the Community Outreach Coordinator with Local First Arizona. Kendall is a proud Public Ally AmeriCorp Alumna and ASU Graduate, with a passion for economic equity and social justice. She serves as a board member for both Public Allies Alumni Arizona and Support Our Schools AZ, a nonprofit focused on empowering Arizona parents to support sustainable funding and teacher retention for Arizona’s public schools.