Small Wonders Maps
Local First Arizona's Small Wonders maps are pocket-sized guides for different neighborhoods and cities across Arizona. Each map features locally owned restaurants, retailers, hotels, and entertainment in an expertly designed guide that locals and visitors alike enjoy using as a resource to find the best local businesses in their area.
Number of new Small Wonders Maps printed in 2015: 200,000
In addition to connecting people to local businesses, the Small Wonders maps also serve as a place-making tool by showcasing the unique character of that area. These maps help define the sense of place in a community based on the clusters of local businesses and types of events offered in each area. The Small Wonders maps foster community pride and help keep dollars circulating in the local economy.
In 2015, LFA produced four new editions of Small Wonders maps for Scottsdale, Tempe, Tucson, and the Verde Valley. We also continued distribution of already-printed Small Wonders maps for Mesa, Gilbert, Phoenix-Central and Phoenix-Arcadia. Maps were distributed to convention and visitors bureaus, tourism offices, hotel concierges, Phoenix Sky Harbor International Airport, realty offices, local businesses, and at the hundreds of events we attended throughout the year.
Small Wonders Maps Released In 2015
- Tucson Small Wonders Map Volume 3
- Verde Valley Small Wonders Map Volume 3
- Tempe Small Wonders Map Volume 3
- Scottsdale Small Wonders Map Volume 3
National Independents Week
Every year during the week of Independence Day, Local First Arizona celebrates national Independents Week, which is a weeklong campaign to spread the Buy Local message and lend support to local, independent businesses across the state.
To encourage spending in locally owned businesses, Local First Arizona offered a 20% off Golden Coupon and hosted a series of local events across the state. Participants downloaded coupons from our website or picked them up at a variety of locations and used them at over 250 participating businesses. LFA distributed 20,000 printed Golden Coupons across the state and received nearly 30,000 visits to our Independents Week webpage that week.
Participants spent over $40,000 shopping at Local First Arizona member businesses including toy stores, restaurants, music stores, jewelry stores, plumbers, salons, yoga and massage studios, printers, candy companies, boutiques, pet stores, sporting goods stores, coworking spaces, and more. Those dollars re-circulate up to four more times in the local economy when local businesses in turn hires other locals to do business with, a phenomenon called the multiplier effect.
In 2015, thanks to all of the participating businesses, patrons, organizations, and 30 media partners, Local First Arizona drove people into local businesses and injected cash into the local economy during the long hot summer months.
- Over $40,000 spent with participating businesses
- Over 300 radio PSAs aired, 20 earned press stories, and support from 30 media partners
- 30,000 hits on Independents Week site
Buy Local Month
Americans spend more than $600 billion annually during the holiday season, offering Local First Arizona a great opportunity to redirect many of those dollars into the locally owned businesses in our economy. We do this with our month-long campaign Buy Local Month beginning on Black Friday and concluding on Christmas Eve. During this time we engage in a variety of advocacy and promotional opportunities to remind holiday shoppers to support local businesses for their holiday needs. We promote holiday craft fairs with local vendors, collect offers and opportunities from hundreds of our business members, plan events to get Arizonans in the doors of local businesses, and encourage shoppers to utilize our online local business directory for gift ideas. Our main goal is to operate as a resource for Arizonans to find local businesses for the holidays, which boosts investment in the local economy and further promote economic development.
We also hosted some events of our own to encourage local holiday shopping. In Tucson, we partnered with the Tucson Museum of Art and the 30th annual Holiday Artisans Market to kick off Buy Local Month with Tucson Mayor Jonathan Rothschild. The event featured more than 100 juried artisans of finely crafted pottery, glass, jewelry, textiles, fine art, and gift items, and offered a great way for consumers to keep their holiday spending in the local economy. In Flagstaff, we held the Flagstaff Shopping Passport contest, where consumers could shop at a combination of 21 participating businesses for the chance to win prize packages and gift cards. The campaign received entries from nearly 100 holiday shoppers that spent over $30,000 in these locally owned businesses, pumping more money into the Flagstaff economy. For this year’s Holiday Shopping Road Trip, we brought a busload of Phoenicians to downtown Flagstaff to enjoy some unique, local shopping in Arizona’s winter wonderland.
Additionally we distributed thousands of our popular hand-stamped “Gifted Locally” gift tags so that consumers could let their loved ones know that their holiday gifts were purchased from a local business or created by a local artisan. This year, businesses could also purchase their own stamp kits and sets of gift tags to hand out to their customers and clients.
Economic Impact During Buy Local Month
- Downtown Tucson Gift Card Sales $12,100
- Devour Phoenix Gift Card Sales $14,750
- Passport Sales from Retailers $30,000